12/8/2023 0 Comments Benchmark definition marketing![]() Types of Benchmarking - management method description Benchmarking can be understood and applied in several variants, including: Deepen the understanding of the processes and the relationships between them.Better understand the dynamics, specificity and diversity of customer needs and problems.Establish continuous learning as one of the constant characteristics, values and goals, at the individual and company-wide level.Avoid the complacency trap and being limited by own patterns of thinking, acting and attitudes.Gain a new perspective inspiring to search for own solutions.Moreover, Benchmarking enables an organization to: Reputation and image enhancement by participating in various types of benchmarking competition.Preparation for changes and readiness for changes.Multidimensional and multifaceted quality improvement.Getting a big picture, a system approach to the functioning of a company.Identification of issues, imperfections and shortcomings.Supporting strategic decisions and planning future activities.Increasing efficiency, satisfaction and rationality of actions.Setting reference points and creating self assessment criteria.Continuous learning from the competitors’ successes and mistakes.Mobilization and inspiration for action (psychological effect resulting in consolidating group efforts around a problem).Awareness of the distance between a company and the leader, and of what is required to achieve the leading position.Self-awareness of strengths and weaknesses.The primary goal of Benchmarking as a method is: This method is change-oriented (usually introduced evolutionarily, not by revolution), pragmatic (observations, analyses and comparisons are to serve to develop your own solutions) and comprehensive. In practice, Benchmarking always means the adaptation of the solutions observed to your own goals, needs and capabilities. It is a rule considered appropriate and desirable. According to the dictionary definition, a model is a pattern constituting a standard for other items and processes. Remember that its goal is not to copy and blindly imitate, but to learn and creatively utilize the best models available in the market at a given moment. ![]() Benchmarking goals and application methods In the areas recognized as reference standard, i.e. It is as much valuable as it provides information on both external and internal functioning of a company. It is especially valued as a method of acquisition, categorization, aggregation and interpretation of key information, due to its strategic character. Thus, it is a method that saves time and (not only financial) resources, reduces risk, and allows you to achieve similar results and goals faster, easier and in a less labor-intensive and energy-consuming manner. ![]() It enables you to obtain vital information which form a pattern of actions, decisions, plans, goals and methods field-tested by the organization recognized as a role model. Therefore, Benchmarking should be used regularly and periodically. The dynamics of market changes makes information even more important, but also prone to become outdated. Valuable information is a resource that can help win wars (in a military sense), and gain tremendous competitive advantage. Benchmarking - a way to obtain key information It is also important to point out that Benchmarking focuses more on processes than on static characteristics, features and qualities. However, the choice of elements cannot be random and arbitrary. In any industry and at any point in time. In fact, any aspect concerning company operations can be compared, analyzed, copied, adapted or optimized.
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